|
Levenger is a specialty retail company established in 1987 in the Boston suburb of Belmont, Massachusetts. Products include leather bags and briefbags, folios and other products to hold tablets and other personal electronics, fine writing instruments, and an extensive line of note-taking products, in particular its Circa〔(Circa System )〕 disc-binding notebooks. Levenger also has a publishing imprint, Levenger Press,〔(LevengerPress.com )〕 which publishes a small line of specialty books. Levenger designs many of its products, with approximately 75% of its product line being proprietary. The company describes itself as a champion of ''Slow Tech''.〔(Chicago Sun-Times )〕 One example of the mix of old and new technologies, or dual technologies, is the company’s Shirt Pocket Briefcase. The product was introduced in 1992. Levenger is still selling variations of it in 2013, including one with a pocket for holding a smartphone. Levenger CEO and co-founder Steve Leveen has aligned the company with the Conscious Capitalism〔(Conscious Capitalism: Steve Leveen )〕 movement. To that end, the company has created an initiative called Partnering for Good, which pays product-based royalties to nonprofit institutions whose missions are connected to reading or learning. Among these institutions are the (Library of Congress ), the (Bodleian Library ) of Oxford University, and (The Morgan Library & Museum ). The initiative also links specific products with contributions to literacy programs, including one in Thailand through the (International Reading Association ). Levenger is a privately held company owned by Steve and Lori Leveen. Headquarters are in Delray Beach, Florida. Fulfillment and customer service operations in Memphis, Tennessee, with all customer service handled domestically. Levenger also operates stores in Chicago, Boston, and Tysons Corner, Virginia. ==History== Levenger was established in 1987 by Steve Leveen and his wife, Lori Granger Leveen.〔(Harvard Business Review ), Myra M. Hart et al., Levenger Case Study, Dec. 17, 2004, 18 pp.〕 The name “Levenger” was derived from their surnames, Leveen (Leve-) and Granger (-nger). Noticing a need for a good beside-the-bed reading lamp in their first home together in Belmont, Massachusetts, and aware of the up-and-coming halogen lighting technology, the Leveens placed an ad in The New Yorker〔''The New Yorker,'' Oct. 12, 1987 issue.〕 magazine and began selling lamps, using their neighbor’s garage as the fulfillment center and their own spare bedroom as the main office. The first tagline was “Serious Lighting for Serious Readers.” Two months after running the ad, Levenger had 47 customers.〔(CNN Money )〕 The tagline later changed to “Tools for Serious Readers.”〔(Company history at Levenger.com. )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Levenger Company」の詳細全文を読む スポンサード リンク
|